South African artist, SEVVEN, has been building a name for himself in the Pop world as a singer, musician, and producer, by consistently releasing music and videos since late 2016. SEVVEN has managed to create a distinctive brand with both his music and image. His sound is a blend of electronic and acoustic elements, which translates very well from the recordings to the stage. SEVVEN takes a lot of pride in his show and aims to constantly raise the bar by adding visual elements, lighting, and creative staging. It’s rare that an artist creates almost every element of their product, but this is exactly what SEVVEN has done with creating his music, videos, artwork, and merch lines.