Before 2010 Lloyd Cele would never have imagined himself to be one of South Africa’s most popular artists. Nowadays though, he finds himself traveling the country, performing at top live venues and being nominated for accolades. Lloyd’s sound is about embracing South Africa’s diverse culture and the formula seems to have worked. After Idols came hit single “Thanks To You”, followed by the much loved “Make It Easy”, which was also nominated for a SAMA in 2012. That same year, Lloyd received another nod in the form of a Channel O Award nomination and in 2013 a Metro award nomination. In addition to performing and recording Lloyd has lent his well liked and recognizable name and face to organizations such as Reach For A Dream and Domestos campaign.